NMV / NO MORE VANITY

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CASE STUDY / 03 / CLIENT WORK / CONCEPTS

Client Work

CLIENT PROJECT

Apparel · Client concept development

2026

NOTHING TO PROVE.

APPAREL WORLD / CLIENT CONCEPTS

An exploratory presentation of the apparel direction. The original concept mockups below show marks, local references and applications developed through client feedback.

SEE ORIGINAL WORK ↓

THE ORIGINAL COMPOSITION · PRESERVED

03 /

THE IDEA / THE PROCESS / THE PROOF

Southern memory meets contemporary streetwear: a client-led exploration of marks, apparel graphics, and place-specific storytelling.

THE CONCEPT

An evolving streetwear identity informed by Southern roots, St. Petersburg family stories and the 727 area code. The design territory ranges from bold cultural graphics to pared-back applications inspired by premium contemporary fashion.

MY ROLE

Visual direction exploration · Monogram and mark concepts · Apparel graphics · Research · Client review and revisions

THE PROCESS

I explored identity marks, heritage imagery, the 727 number system, circular insignia, and apparel placements. Feedback moved the direction away from purely nostalgic references toward an elevated, simplified streetwear language.

STATUS & OUTCOME

The concepts and apparel mockups were presented to the client and the direction was positively received. Manufacturing, approval of every item, sales, and an official collection release are not claimed.

DESIGN DECISION / ROOTED IN THE 727

HERITAGE, WITHOUT COSTUME.

The brief carried stories of St. Petersburg, Southern roots and neighborhood memory. I explored how those references could live within contemporary streetwear without feeling like a retro reenactment. Monograms, the 727 area code and restrained apparel placements let the heritage remain specific while the overall design moves toward a quieter, more premium vocabulary.

LOCAL STORY / CLIENT ITERATION / APPAREL CONCEPTS

APPAREL CONCEPT / INTERLOCKED MARK AND HERITAGE PHOTOGRAPHY

CREDITS / THE TEAM

MADE
WITH.

Identity concepts & apparel graphics

Yazming Ross

Client

NMV

DESIGN EVIDENCE / CLIENT CONCEPTS

Apparel design proposals and mockups, not confirmed manufactured products.

Brown shirt concept with interlocked NMV monogram and NO PERMISSION Southern heritage graphic on the back

01 / INTERLOCKED NMV — FRONT AND BACK MOCKUP

NMV apparel concept with fruit-related graphic treatment

03 / GRAPHIC EXPLORATION — FRUIT MOTIF

Brown apparel mockup featuring large 727 lettering and NO PERMISSION message

05 / 727 — ST. PETERSBURG IDENTIFIER

Minimal brown apparel concept with outlined 727 and NO PERMISSION design

02 / LESS IS MORE — REFINED APPAREL CONCEPT

04 / VANITY MARK — IDENTITY DEVELOPMENT

NMV globe-centered branding and apparel concept

06 / GLOBE — EXPANDED BRAND MARK

01 / INTERLOCKED NMV — FRONT AND BACK MOCKUP

02 / LESS IS MORE — REFINED APPAREL CONCEPT

03 / GRAPHIC EXPLORATION — FRUIT MOTIF

04 / VANITY MARK — IDENTITY DEVELOPMENT

05 / 727 — ST. PETERSBURG IDENTIFIER

06 / GLOBE — EXPANDED BRAND MARK

PROJECT NOTE

Client concept-development project. Shown imagery and apparel mockups are design proposals, not proof of manufacturing. Confirm public display permission and third-party photography or illustration rights before launch.

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