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CASE STUDY / 04 / FOUNDER-LED IDENTITY
HYPH MIND
Founder-Led Studio
SELF-INITIATED
Independent studio · World-building
2026
STUDIO / HYPH MIND
STUDIO WORLD / ANALOG BROADCAST
The studio’s broadcast-inspired identity connects collage, visual experiments and web direction. Below are original compositions that helped establish the world.
SEE ORIGINAL WORK ↓
THE ORIGINAL COMPOSITION · PRESERVED
04 /
THE IDEA / THE PROCESS / THE PROOF
Creative culture, on air. A founder-led studio that connects original visual experiments, campaign thinking and a cinematic digital home.
THE CONCEPT
An independent creative studio and cultural platform with a broadcast-inspired language: archival reference, CRT television, editorial typography, digital transmissions and controlled visual fusion.
MY ROLE
Founder · Creative direction · Brand concept · Editorial visual design · Website direction and content
THE PROCESS
I developed the visual language through original collages, broadcast-style graphics, typography, film treatments and the HYPH MIND website. The interaction design extends the central transmission metaphor to navigation, motion and media.
STATUS & OUTCOME
A live independent studio brand and website with an evolving creative archive. The work continues to develop; individual campaign outcomes are documented separately.
FOUNDER-LED WORLD BUILDING / EDITORIAL SYSTEM / DIGITAL EXPERIENCE
ORIGINAL COLLAGE / ANALOG TRANSMISSION VISUAL LANGUAGE
CREDITS / THE TEAM
MADE
WITH.
Founder · Creative direction
Yazming Ross
Studio
HYPH MIND
DESIGN EVIDENCE / STUDIO VISUAL LANGUAGE
Original compositions; archival, third-party and collaborator elements require attribution.
PROJECT NOTE
Founder-led studio. The art direction and original compositions are presented as my work; stock, archival, third-party, collaborator, and AI-assisted contributions should be credited where applicable. The studio website is hyphmind.com.
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