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CASE STUDY / 05 / PRODUCED CAMPAIGN

SUMMER FUND$

Produced Campaign

SELF-INITIATED

Fashion · Campaign direction & styling

2026

STUDIO / HYPH MIND

CONCEPT / UNORTHODOX LUXURY

A fashion model reclining on a bright red lounge chair beneath a yellow-and-white striped umbrella in a backyard summer campaign set with colorful props.

UNORTHODOX LUXURY.

UNORTHODOX LUXURY.

UNORTHODOX LUXURY.

CAMPAIGN 001 / HYPH MIND

A backyard in Wesley Chapel, Florida, became the set for Campaign 001. Explore the concept, creative direction and collaborators below.

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THE ORIGINAL COMPOSITION · PRESERVED

05 /

A fashion model reclining on a bright red lounge chair beneath a yellow-and-white striped umbrella in a backyard summer campaign set with colorful props.

THE IDEA / THE PROCESS / THE PROOF

UNORTHODOX LUXURY. A self-initiated, produced fashion campaign that recasts everyday necessities as objects of aspiration and desire.

THE CONCEPT

An original HYPH MIND campaign built around an everyday-to-luxury reversal. Through styling, composition and fashion imagery, familiar necessities receive the visual language normally reserved for exclusive objects.

MY ROLE

Concept origin · Creative direction · Styling · Creative planning · Production coordination

THE PROCESS

I developed the concept and styling direction, planned the shoot and coordinated collaborators for production on August 22, 2026. The team created original photography and behind-the-scenes video.

STATUS & OUTCOME

The campaign shoot was produced on August 22, 2026.

CAMPAIGN DECISION / EVERYDAY INTO ASPIRATION

CAMPAIGN DECISION / EVERYDAY INTO ASPIRATION

EVERYDAY BECOMES LUXURY.

EVERYDAY BECOMES LUXURY.

EVERYDAY BECOMES LUXURY.

UNORTHODOX LUXURY starts with a simple reversal: objects and necessities usually treated as ordinary are framed with the desire, staging and visual attention of luxury fashion. I developed the campaign concept, directed its visual intention and handled styling, working with a collaborative team to bring the idea into a produced fashion shoot.

UNORTHODOX LUXURY starts with a simple reversal: objects and necessities usually treated as ordinary are framed with the desire, staging and visual attention of luxury fashion. I developed the campaign concept, directed its visual intention and handled styling, working with a collaborative team to bring the idea into a produced fashion shoot.

UNORTHODOX LUXURY starts with a simple reversal: objects and necessities usually treated as ordinary are framed with the desire, staging and visual attention of luxury fashion. I developed the campaign concept, directed its visual intention and handled styling, working with a collaborative team to bring the idea into a produced fashion shoot.

SELF-INITIATED / CREATIVE DIRECTION / PRODUCED AUGUST 22, 2026

A fashion model standing in a backyard wearing a colorful bikini-style outfit and pink feathered cover-up while holding a red gasoline can under a dramatic blue sky.

CAMPAIGN 001 / UNORTHODOX LUXURY

CREDITS / THE TEAM

MADE
WITH.

Creative Direction & Styling

Yazming Ross

Model

Lexy Browne

Makeup

La' Bella Coco

Photography

Imprint Media

Behind-the-Scenes Video

Gawd Eyes

Studio

HYPH MIND

Location

Wesley Chapel, FL

Campaign

Summer Fund$ — Campaign 001

PRODUCTION ARCHIVE / CAMPAIGN 001

Original campaign photography by Imprint Media.

PROJECT NOTE

Self-initiated HYPH MIND fashion campaign produced in Wesley Chapel, FL, on August 22, 2026.

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