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CASE STUDY / 02 / PROMOTIONAL CAMPAIGN
HOUSE REVIVAL
Promotional Campaign
CONTEXT TO BE CONFIRMED
Music culture · Campaign design
2026

CAMPAIGN WORLD / PROMOTIONAL STUDIES
The visual world interprets the energy of house music. The original graphics and alternate promotional treatments below reveal how the system changes tempo.
SEE ORIGINAL WORK ↓
THE ORIGINAL COMPOSITION · PRESERVED
02 /

THE IDEA / THE PROCESS / THE PROOF
The energy of the dancefloor translated into a promotional visual language of rhythmic repetition, glow, and atmosphere.
THE CONCEPT
A revival of house music energy, expressed through the recurring cross symbol, repeated graphic marks, saturated light and layered editorial typography. The creative idea is a consistent visual system that can change tempo without losing its identity.
MY ROLE
Promotional concept direction · Layout design · Graphic treatments · Typographic exploration · Visual sequencing
THE PROCESS
I explored a family of related treatments, from red-toned photography and dancefloor imagery to glow-heavy graphics and simpler symbol-led layouts. Recurring forms link the variations as one campaign system.
STATUS & OUTCOME
A multi-piece promotional design exploration presented as concepts. An event launch, commissioned scope, audience numbers and campaign performance are not claimed or verified.
SYMBOL SYSTEM / MUSIC CULTURE / PROMOTIONAL GRAPHICS

CAMPAIGN EXPLORATION / REVIVAL SYMBOL IN MOTION
CREDITS / THE TEAM
MADE
WITH.
Concept direction & design
Yazming Ross
DESIGN EVIDENCE / PROMOTIONAL GRAPHICS
Original promotional compositions and graphic treatments; source media rights require review.
PROJECT NOTE
Promotional design exploration. Commissioned versus self-initiated context and rights to any third-party images, music-related references or collaborators’ work must be verified before publication.
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