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CASE STUDY / 02 / PROMOTIONAL CAMPAIGN

HOUSE REVIVAL

Promotional Campaign

CONTEXT TO BE CONFIRMED

Music culture · Campaign design

2026

HOUSE REVIVAL, original campaign cover artwork

A VISUAL REVIVAL.

A VISUAL REVIVAL.

A VISUAL REVIVAL.

CAMPAIGN WORLD / PROMOTIONAL STUDIES

The visual world interprets the energy of house music. The original graphics and alternate promotional treatments below reveal how the system changes tempo.

SEE ORIGINAL WORK ↓

THE ORIGINAL COMPOSITION · PRESERVED

02 /

HOUSE REVIVAL, original campaign cover artwork

THE IDEA / THE PROCESS / THE PROOF

The energy of the dancefloor translated into a promotional visual language of rhythmic repetition, glow, and atmosphere.

THE CONCEPT

A revival of house music energy, expressed through the recurring cross symbol, repeated graphic marks, saturated light and layered editorial typography. The creative idea is a consistent visual system that can change tempo without losing its identity.

MY ROLE

Promotional concept direction · Layout design · Graphic treatments · Typographic exploration · Visual sequencing

THE PROCESS

I explored a family of related treatments, from red-toned photography and dancefloor imagery to glow-heavy graphics and simpler symbol-led layouts. Recurring forms link the variations as one campaign system.

STATUS & OUTCOME

A multi-piece promotional design exploration presented as concepts. An event launch, commissioned scope, audience numbers and campaign performance are not claimed or verified.

DESIGN DECISION / THE CROSS BECOMES A SIGNAL

DESIGN DECISION / THE CROSS BECOMES A SIGNAL

REVIVAL IS A VISUAL VERB.

REVIVAL IS A VISUAL VERB.

REVIVAL IS A VISUAL VERB.

The cross is a visual shorthand for revival, not a claim about an actual medical service. I used its repetition, shifting scale and high-energy color as a rhythm across the campaign graphics. The visual system moves between red-saturated photography, warmer textures and glowing poster treatments while keeping that recognizable symbol at the center.

The cross is a visual shorthand for revival, not a claim about an actual medical service. I used its repetition, shifting scale and high-energy color as a rhythm across the campaign graphics. The visual system moves between red-saturated photography, warmer textures and glowing poster treatments while keeping that recognizable symbol at the center.

The cross is a visual shorthand for revival, not a claim about an actual medical service. I used its repetition, shifting scale and high-energy color as a rhythm across the campaign graphics. The visual system moves between red-saturated photography, warmer textures and glowing poster treatments while keeping that recognizable symbol at the center.

SYMBOL SYSTEM / MUSIC CULTURE / PROMOTIONAL GRAPHICS

CAMPAIGN EXPLORATION / REVIVAL SYMBOL IN MOTION

CAMPAIGN EXPLORATION / REVIVAL SYMBOL IN MOTION

CREDITS / THE TEAM

MADE
WITH.

Concept direction & design

Yazming Ross

DESIGN EVIDENCE / PROMOTIONAL GRAPHICS

Original promotional compositions and graphic treatments; source media rights require review.

Red-toned House Revival promotional graphic with headphones, reclining subject and cross motif

01 / REVIVAL MOTIF — RED EDITORIAL ART

House Revival deep-house graphic study

03 / DEEP HOUSE — GRAPHIC VARIATION

Neon-style House Revival poster with a glowing cross and question about revival

05 / REVIVAL — GLOWING POSTER CONCEPT

House music dancefloor photography with GROOVE typographic treatment

02 / GROOVE — DANCEFLOOR TYPE STUDY

Minimal orange revival cross graphic on a white field

04 / THE CROSS — CORE SYMBOL

House Revival vertical story format promotional design

06 / SOCIAL STORY — PROMOTIONAL FORMAT

Red-toned House Revival promotional graphic with headphones, reclining subject and cross motif

01 / REVIVAL MOTIF — RED EDITORIAL ART

House music dancefloor photography with GROOVE typographic treatment

02 / GROOVE — DANCEFLOOR TYPE STUDY

House Revival deep-house graphic study

03 / DEEP HOUSE — GRAPHIC VARIATION

Minimal orange revival cross graphic on a white field

04 / THE CROSS — CORE SYMBOL

Neon-style House Revival poster with a glowing cross and question about revival

05 / REVIVAL — GLOWING POSTER CONCEPT

House Revival vertical story format promotional design

06 / SOCIAL STORY — PROMOTIONAL FORMAT

PROJECT NOTE

Promotional design exploration. Commissioned versus self-initiated context and rights to any third-party images, music-related references or collaborators’ work must be verified before publication.